Personal Creations - Site, Tagline, Emails, Print, App

I was hired as a Senior Copywriter at Personal Creations, a leading B2C brand in the personalized gifting space, and later promoted to Associate Creative Director. In this role, I helped refocus and elevate the brand voice to better reflect our core purpose—the joy and meaning our products bring to life’s most special moments. My work ensured that every piece of communication stayed true to our "why" and resonated emotionally with our customers.