Simply to Impress - Annual Holiday Mailers

Simply to Impress is known as America’s Favorite Holiday Card Site™, with the bulk of its annual revenue driven by seasonal sales. For the past five years, I’ve collaborated closely with leadership to develop compelling marketing copy for the company’s flagship holiday mailer—a cornerstone of the brands marketing strategy. My work focuses on highlighting the distinctive qualities of Simply to Impress cards while reinforcing STI's position as a leader in the holiday card market.